Monday, 14 May 2018

The power of Pardot for marketing automation

What is Pardot?

Pardot is an excellent tool that is integrated in the Salesforce CRM software. It allows marketers to achieve much better results and track their actions and their campaigns efficiently. B2B marketing has evolved in many different ways and the power of marketing automation software is an undeniable need in modern times.
This tool is going to be a great way to supercharge all kinds of marketing strategies. The idea is to avoid having to do all the work manually and to start automating certain key tasks for any type of marketing campaign.
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Allow Multiple Prospects with the Same Email Address

With AMPSEA, Pardot Prospect records no longer need to have a unique email address. When Pardot is combined with Salesforce, this fea...