Pardot Marketing Automation Tools

Working with the Pardot Marketing Automation Tools

Pardot by Salesforce is a smart marketing automation platform. With the automation tools built into Pardot, you can take action on prospects, such as adding them to a list or sending them an autoresponder email.

There are 4 main automation tools available in Pardot.

• Automation Rules – Allows you to perform certain ongoing marketing and sales actions, based on the criteria that you specify.
• Segmentation Rules – Allows you to take action one time, based on the criteria that you specify.
• Dynamic List – Automatically updates itself based on the criteria that you specify.
• Completion Actions – Executes each time a prospect performs a certain action.

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Pardot Forms and Form Handlers

Working with Form and Form Handlers

To collect the information about an online visitor visiting your website or landing page, you can create a Pardot form. Pardot forms allow you to turn anonymous visitors into identified prospects. However, a form’s usefulness doesn’t end there, we can use Pardot forms to learn more and more about the prospect’s preferences and their needs and likes.

Pardot forms also offer great features like Progressive Profiling, Kiosk Mode, Bot Protection using captcha, Completion Actions and dependent fields.

• Progressive Profiling in Pardot Form’s allows us to logically break down our long form into a single short form. Using this feature allows you to show certain fields only when other fields are already filled, thereby reducing the form’s length and keeping it short.
• Kiosk Mode is great to use when you don’t want the browser to cookie the visitor. This comes handy when you are gathering visitor data in events like tradeshows where sales reps might be using an iPad to keying the information about the visitor.
• Bot Protection using captcha feature of Pardot forms keeps the form safe from submitting by automated scripts so that your Pardot account doesn’t get spammed with irrelevant data.
• Completion Actions allow you to keep the conversation going on. For example, sending an autoresponder email.

Dependent Fields in Pardot forms allow us to show certain fields relative to others, for example only show state fields when the country field value is United States.

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Pardot is Revolutionizing the B2B Marketing Arena

Today we are living in an era of online marketing. Gone are the days when products and services were advertised only through billboards and newspapers. As online marketing is consistently evolving and progressing; it has become easier to market and sell products online with a larger potential customer base. The need for the best possible solutions in order to create reliable campaigns is huge and that is the reason why a powerful tool like Pardot is no less than a boon for online marketers. Pardot is an ideal tool if you want to maintain the highest level of engagement with customers and efficient enough to execute the online marketing campaign. If you want to achieve smart marketing strategies, you will find that Salesforce Pardot is the key to your business’s growth and success.

Through this article, we have tried to elaborate how Pardot supports your professional marketing campaign and how it takes it to a whole new level. Well, there is no doubt in the fact that Pardot turns marketing campaigns into huge sales generators and you can be the one who benefits from the customer acquisitions that it provides through its smart marketing campaigns. 

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