Monday, 17 September 2018

Pardot Winter ‘19 Release-New Feature Roundup


Let's explore some of the great features and enhancements of the Pardot Winter '19 release.

At Salesforce, continuing innovation is the key to your success. This winter, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to succeed. Get ready for impressive new features that will help B2B marketers achieve even better results with Salesforce and Pardot. We will help take your marketing automation strategy to the next level.
Join us as we present the upcoming Winter’19 release that will help B2B marketers find and nurture leads, close more deals, and maximize Return on Investment.

 What’s New for Pardot in the Winter19 Release?

  • Pardot in Lightning Experience is generally available now
  • Easily Opt-In an Opted-Out Prospect Synced to Salesforce
  • Allow Prospects to Repeat in an Engagement Program (Beta)
  • Filter Engagement Studio Canvas by Date
  • Create Salesforce Campaign Members from Prospects
  • Integrate More Easily with the New Salesforce-Pardot Connector (New Accounts)

Pardot In Lightning Experience - Generally Available Now

With Pardot in Lightning Experience that is now generally available, the app is no longer a single tab. The App has an all new layout tailored for Lightning Experience so that your user can be more productive. Use Pardot in Lightning Experience like any other app.

Wednesday, 12 September 2018

Three Critical Items for Seamless Email Delivery with Pardot



Why set up a tracker domain using Pardot?

Tracker domains permit you to hide your Pardot-hosted content (pages, assets, forms, etc.) behind a branded CNAME (Canonical Name) or vanity URL. ("Canonical" means "according to the rules.”) This is also known as an Alias URL. You can then build your assets (such as custom landing pages, redirects, and forms) within Pardot so that the tracker domain provides a user-friendly transition to your Pardot assets. A Pardot default link begins with “go.pardot.com.” However, when using a tracker domain, links can always appear as a branded domain link instead. 

Allow Multiple Prospects with the Same Email Address

With AMPSEA, Pardot Prospect records no longer need to have a unique email address. When Pardot is combined with Salesforce, this fea...