Allow Multiple Prospects with the Same Email Address

With AMPSEA, Pardot Prospect records no longer need to have a unique email address.

When Pardot is combined with Salesforce, this feature is really potent. In Salesforce, customers have always been able to create multiple lead and contact records for an individual. However, using the same email address for all records could sometimes cause the corresponding Pardot prospect record to not properly synchronize. Customers can now use AMPSEA to support separate Pardot prospect records for all equivalent lead or contact records in Salesforce.

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Pardot Winter ‘19 Release-New Feature Roundup

Let's explore some of the great features and enhancements of the Pardot Winter '19 release.

At Salesforce, continuing innovation is the key to your success. This winter, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to succeed. Get ready for impressive new features that will help B2B marketers achieve even better results with Salesforce and Pardot. We will help take your marketing automation strategy to the next level.

Join us as we present the upcoming Winter’19 release that will help B2B marketers find and nurture leads, close more deals, and maximize Return on Investment.

 What’s New for Pardot in the Winter19 Release?

• Pardot in Lightning Experience is generally available now
• Easily Opt-In an Opted-Out Prospect Synced to Salesforce
• Allow Prospects to Repeat in an Engagement Program (Beta)
• Filter Engagement Studio Canvas by Date
• Create Salesforce Campaign Members from Prospects
• Integrate More Easily with the New Salesforce-Pardot Connector (New Accounts)

Pardot In Lightning Experience - Generally Available Now

With Pardot in Lightning Experience that is now generally available, the app is no longer a single tab. The App has an all new layout tailored for Lightning Experience so that your user can be more productive. Use Pardot in Lightning Experience like any other app.

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Three Critical Items for Seamless Email Delivery with Pardot

Why set up a tracker domain using Pardot?

Tracker domains permit you to hide your Pardot-hosted content (pages, assets, forms, etc.) behind a branded CNAME (Canonical Name) or vanity URL. ("Canonical" means "according to the rules.”) This is also known as an Alias URL. You can then build your assets (such as custom landing pages, redirects, and forms) within Pardot so that the tracker domain provides a user-friendly transition to your Pardot assets. A Pardot default link begins with “go.pardot.com.” However, when using a tracker domain, links can always appear as a branded domain link instead. 

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Migrating to Salesforce Lightning Experience

Advantages of Migrating from Classic to Salesforce Lightning Experience

Swift application development, better portal development through Lightning Bolt, mobile first sync capacity, and Lightning for Visualforce offers advantages at multiple levels:

1. 70% faster time to market thanks to quicker application development
2. 37% increase in customer revenue growth
3. 44% boost in sales productivity

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Pardot Marketing Automation Tools

Working with the Pardot Marketing Automation Tools

Pardot by Salesforce is a smart marketing automation platform. With the automation tools built into Pardot, you can take action on prospects, such as adding them to a list or sending them an autoresponder email.

There are 4 main automation tools available in Pardot.

• Automation Rules – Allows you to perform certain ongoing marketing and sales actions, based on the criteria that you specify.
• Segmentation Rules – Allows you to take action one time, based on the criteria that you specify.
• Dynamic List – Automatically updates itself based on the criteria that you specify.
• Completion Actions – Executes each time a prospect performs a certain action.

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Pardot Forms and Form Handlers

Working with Form and Form Handlers

To collect the information about an online visitor visiting your website or landing page, you can create a Pardot form. Pardot forms allow you to turn anonymous visitors into identified prospects. However, a form’s usefulness doesn’t end there, we can use Pardot forms to learn more and more about the prospect’s preferences and their needs and likes.

Pardot forms also offer great features like Progressive Profiling, Kiosk Mode, Bot Protection using captcha, Completion Actions and dependent fields.

• Progressive Profiling in Pardot Form’s allows us to logically break down our long form into a single short form. Using this feature allows you to show certain fields only when other fields are already filled, thereby reducing the form’s length and keeping it short.
• Kiosk Mode is great to use when you don’t want the browser to cookie the visitor. This comes handy when you are gathering visitor data in events like tradeshows where sales reps might be using an iPad to keying the information about the visitor.
• Bot Protection using captcha feature of Pardot forms keeps the form safe from submitting by automated scripts so that your Pardot account doesn’t get spammed with irrelevant data.
• Completion Actions allow you to keep the conversation going on. For example, sending an autoresponder email.

Dependent Fields in Pardot forms allow us to show certain fields relative to others, for example only show state fields when the country field value is United States.

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Pardot is Revolutionizing the B2B Marketing Arena

Today we are living in an era of online marketing. Gone are the days when products and services were advertised only through billboards and newspapers. As online marketing is consistently evolving and progressing; it has become easier to market and sell products online with a larger potential customer base. The need for the best possible solutions in order to create reliable campaigns is huge and that is the reason why a powerful tool like Pardot is no less than a boon for online marketers. Pardot is an ideal tool if you want to maintain the highest level of engagement with customers and efficient enough to execute the online marketing campaign. If you want to achieve smart marketing strategies, you will find that Salesforce Pardot is the key to your business’s growth and success.

Through this article, we have tried to elaborate how Pardot supports your professional marketing campaign and how it takes it to a whole new level. Well, there is no doubt in the fact that Pardot turns marketing campaigns into huge sales generators and you can be the one who benefits from the customer acquisitions that it provides through its smart marketing campaigns. 

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