Working with the Pardot Marketing Automation Tools
Pardot by Salesforce is a smart marketing automation platform. With the automation tools built into Pardot, you can take action on prospects, such as adding them to a list or sending them an autoresponder email.
There are 4 main automation tools available in Pardot.
- Automation Rules – Allows you to perform certain ongoing marketing and sales actions, based on the criteria that you specify.
- Segmentation Rules – Allows you to take action one time, based on the criteria that you specify.
- Dynamic List – Automatically updates itself based on the criteria that you specify.
- Completion Actions – Executes each time a prospect performs a certain action.
No comments:
Post a Comment